It’s tempting to hold onto cash when markets feel unpredictable. Cash is flexible, familiar, and for many, it feels safe.
But here’s the truth:
Cash loses value every single year.
Inflation slowly erodes what your dollars can buy, and over time, the effects are staggering.
The Decline of the Dollar
We often don’t notice inflation in real time. But if you step back and look at the last 50 years, the reality becomes hard to ignore:
Year What $1 Bought Then What It Takes Today
1965 A movie ticket $16.08
1980 One share of Disney stock $117
1984 1 dozen eggs $3.17
1989 1 gallon of gas $3.20
2010 Fast food hamburger $5.29
In purchasing power terms, $1 in 1975 is worth about $0.15 today. That’s an 85% loss over 50 years, just from the passage of time.
The Illusion of “Safety” in Cash
Let’s say you’re holding onto a large cash position today, earning 1–2% in a savings account. Meanwhile, inflation is running at 3–4%.
That means:
Cash has a role, for short-term needs and emergencies, but as a long-term wealth strategy?
It quietly loses to inflation. Every time.
What to Consider Instead
True financial stability often comes from:
If you’ve been sitting on the sidelines, ask yourself:
What is my money really doing right now?
Because in 10 years, that $1 in your bank account may not look, or feel, like a dollar anymore.
Final Weeks to Lock In Our Current Terms
Eppler Capital Funds is raising the minimum investment for our Promissory Note Fund from $10,000 to $50,000, effective June 30, 2025.
If you’ve been considering getting started or increasing your investment, now is the time to act under the current structure:
After June 30, new investors will only be eligible for the $50K minimum. All existing investors will be grandfathered in under their original terms.
Best,
Craig
This Offering is only available to “accredited investors,” as defined by Rule 50l(a) of Regulation D of the Securities Act of 1933, as amended. This Offering is being conducted pursuant to Section 4(a)(2) and/or Rule 506(c) of Regulation D under the Securities Act of 1933, as amended, and pursuant to applicable state laws that provide an exemption for limited private offerings. This Offering is not generally available to the public nor may any offers be made in states or jurisdictions that do not recognize such an exemption.
Copyright 2025 Eppler Capital. All rights reserved.
